Course Overview

    1. Welcome to the Client Acquisition Accelerator

    2. Introduction to the Five-Pillar Methodology

      FREE PREVIEW

    3. Explanation of Tools and Resources

      FREE PREVIEW

    1. Introduction to Pillar 1: Empowering Your Team to Attract & Win Business

    2. Welcome to Your Lesson on Validated Offers

    3. What is a Validated Offer

    4. Welcome to Your Lesson on Firm Capabilities

    5. What Are Your Firm's Capabilities

    6. Welcome to Your Lesson on Client Listening

    7. What is Client Listening and Why is it Important

    8. Welcome to Your Lesson on How to Extract Data from Client Listening Calls

    9. How to Extract Data from Client Listening Calls

    10. Welcome to Your Lesson on What if the Client isn't Clear

    11. What if the Client isn't Clear

    12. Welcome to Your Lesson on Avoiding Common Client Listening Mistakes

    13. What Are Common Client Listening Mistakes

    14. Welcome to Your Lesson on Structuring and Delivering Offers/Proposals

    15. Structuring and Delivering Offers/Proposals

    16. Welcome to Your Lesson on Writing Compelling Proposals

    17. The Art of Writing a Compelling Proposal

    18. Welcome to Your Lesson on Choosing the Right Proposal Pricing Model

    19. Proposal Pricing Models

    20. Welcome to Your Lesson on Handling Proposal Objections

    21. How to Handle Objections in Your Proposal

    22. Welcome to Your Lesson on Avoiding Common Proposal Mistakes

    23. Avoiding Common Proposal Mistakes

    24. Welcome to Your Lesson on Understanding and Leveraging Warm Connections

    25. Warm Connections

    26. Welcome to Your Lesson on How to Ask for a Warm Introduction

    27. How To Ask For A Warm Connection

    28. Welcome to Your Lesson on Following Up After a Warm Introduction

    29. Following Up After a Warm Introduction

    30. Welcome to Your Lesson on The Art of Nurturing a Warm Connection

    31. The Art of Nurturing a Warm Connection

    32. Welcome to Your Lesson on Tracking Leads as an Attorney

    33. Tracking Leads

    1. Introduction to Pillar 2: Know Your Prospective Clients

    2. Welcome to Your Lesson on Developing a Target Market Strategy

    3. What is a Target Market

    4. Welcome to Your Lesson on Target Market Strategy Worksheet

    5. Target Market Worksheet

    6. Welcome to Your Lesson on How a Validated Offer Helps Identify Your Target Market, Services & Value Proposition

    7. How a Validated Offer Helps Identify Your Target Market, Services, and Value Proposition

    8. Welcome to Your Lesson: Why Attorneys Should Speak to at Least Two People in Their Target Market

    9. Why You Should Speak To People In Your Target Market

    10. Welcome to Your Lesson: Leveraging Your Warm Network in Target Market Research

    11. Leveraging Your Warm Network In Target Market Research

    12. Welcome to the Lesson: What to Do if Your Warm Network

    13. What If My Warm Network Is Small

    14. Welcome to the Lesson: Buyer Personas

    15. Buyer Personas

    16. Welcome to the Lesson: Using Your Warm Network to Schedule and Administer Client Clarity Calls for Target Market Research

    17. Using Your Warm Network to Schedule and Administer Client Clarity Calls for Target Market Research

    18. Welcome to the Lesson: Why Buyer Personas Are Important in Target Market Research

    19. Why Buyer Personas Are Important in Target Market Research

    20. Welcome to the Lesson: Using Buyer Personas in Proposals

    21. Using Buyer Personas in Proposals

    22. Welcome to the Lesson: You Discovered Your Firm's Target Market – Now What?

    23. You Discovered Your Firm's Target Market – Now What?

    1. Introduction to Pillar 3: Narrow Firm Focus

    2. Welcome to the Lesson: Narrowing Your Firm’s Focus – Evaluating Capabilities, Target Market, Offerings, and Buyer Personas

    3. Narrowing Your Firm’s Focus – Evaluating Capabilities, Target Market, Offerings, and Buyer Personas

    4. Welcome to the Lesson: What Problems Does the Client Have That You Can Solve?

    5. What Problems Does the Client Have That You Can Solve?

    6. Welcome to the Lesson: How Your Firm Should Develop Specific Positioning

    7. How Your Firm Should Develop Specific Positioning

    8. Welcome to the Lesson: What If a Client Has Multiple Problems?

    9. What If a Client Has Multiple Problems?

    10. Welcome to the Lesson: This Situation Is “The Perfect Storm” for Your Firm

    11. This Situation Is “The Perfect Storm” for Your Firm

    12. Welcome to the Lesson: Balancing Multiple Problems with a Narrow Focus

    13. Balancing Multiple Problems with a Narrow Focus

    1. Introduction to Pillar 4: Build Good Fit Solutions for Clients

    2. Welcome to the Lesson: The Outcome-Driven Method

    3. The Outcome-Driven Method

    4. Welcome to the Lesson: How to Build an Outcome-Driven Method

    5. How to Build an Outcome-Driven Method

    6. Outcome-Driven Method Worksheet Guide

    7. Welcome to the Lesson: Implementing an Outcome-Driven Method for Your Law Firm’s Success in 90 Days

    8. Implementing an Outcome-Driven Method for Your Law Firm’s Success in 90 Days

    9. Welcome to the Lesson: Understanding the Buyer’s Journey and Creating a “Perfect Storm” to Attract Elite Clients

    10. Understanding the Buyer’s Journey and Creating a “Perfect Storm” to Attract Elite Clients

    11. Welcome to the Lesson: Packaging Your Legal Services into Front-End and Back-End Offers

    12. Packaging Your Offer – How to Create Front-End Offers That Guarantee Ongoing Back-End Work

    13. Welcome to the Lesson: Power Positioning – How to Position Your Expertise to Attract Elite Clients

    14. Power Positioning – How to Position Your Expertise to Attract Elite Clients

    1. Introduction to Pillar 5: Be in the Room with Clients You Want to Attract

    2. Welcome to the Lesson: Leveraging LinkedIn for Lead Generation – Being in the Room with Your Clients

    3. Leveraging LinkedIn for Lead Generation – Being in the Room with Your Clients

    4. Welcome to the Lesson: Using LinkedIn Sales Navigator

    5. Using Sales Navigator

    6. Welcome to the Lesson: Why Sales Navigator is Important for Client Acquisition in Law Firms

    7. Why Sales Navigator is Important for Client Acquisition in Law Firms

    8. Welcome to the Lesson: Best Practices for InMail Outreach on LinkedIn Sales Navigator

    9. Best Practices for InMail Outreach on LinkedIn Sales Navigator

    10. Welcome to the Lesson: Creating LinkedIn Content to Position Your Firm as Thought Leaders and Support Your Outreach Strategy

    11. Creating LinkedIn Content to Position Your Firm as Thought Leaders and Support Your Outreach Strategy

    12. Welcome to the Lesson: Understanding the LinkedIn Algorithm and Maximizing Content Visibility

    13. Understanding the LinkedIn Algorithm and Maximizing Content Visibility

    14. Welcome to the Lesson: Leveraging Content in Email Communications to Build Client Relationships

    15. Leveraging Content in Email Communications to Build Client Relationships

    16. Welcome to the Final Lesson: The 7-11-4 Rule in Client Acquisition

    17. The 7-11-4 Rule in Client Acquisition

About this course

  • $5,000.00
  • 103 lessons
  • 3.5 hours of video content